tag:blogger.com,1999:blog-37318006238373929672024-02-19T14:55:58.433-08:00Talking about...Anonymoushttp://www.blogger.com/profile/10950068086143079054noreply@blogger.comBlogger18125tag:blogger.com,1999:blog-3731800623837392967.post-54125687260442329292014-08-21T07:55:00.000-07:002014-08-21T07:55:07.733-07:00Finding your LaneWritten by: LaTasha West<br /><div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjqyBgR90FvR81LjESXH1ZImUzBeGT3HxTzDkqyS0jljWVIGJKIq1bD5muwqkgtd3D1_2yf-I3rK6OdL3xTQLF4fI6hYQ0_MdyJFCmsq5o_PXSPmNVAj2uu5xZJb7nG-Bt9Z53LyLDycU/s1600/lane.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjqyBgR90FvR81LjESXH1ZImUzBeGT3HxTzDkqyS0jljWVIGJKIq1bD5muwqkgtd3D1_2yf-I3rK6OdL3xTQLF4fI6hYQ0_MdyJFCmsq5o_PXSPmNVAj2uu5xZJb7nG-Bt9Z53LyLDycU/s1600/lane.jpg" height="201" width="320" /></a></div>
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When you are driving and another car veers over into your
space, what do you yell? Most people would probably say something close to “Stay
in your lane” followed by a few expletives. This can be extremely frustrating as the
driver is entering a space that is not their own. The same concept applies in
life and in business. You can’t
successfully and safely drive in two lanes. We must find our lane so that we
can get in it.<o:p></o:p></div>
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When you are in your lane it’s easier to find your groove,
your flow, your rhythm. How does one find her lane?<o:p></o:p></div>
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Answering these few questions can help:<o:p></o:p></div>
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1 What do I like to do?<o:p></o:p></div>
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2. What am I an expert in?</div>
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3. What is the best way for me to achieve my desired
results?<o:p></o:p></div>
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4. What are my strengths?<o:p></o:p></div>
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In addition to the above questions, finding your lane
requires focus. Pay attention to you, your goals and watch what’s going on in YOUR lane. Don’t worry what’s happening in the next lane over, just be sure you
don’t veer into their lane and that they do not veer into yours.<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/10950068086143079054noreply@blogger.com0tag:blogger.com,1999:blog-3731800623837392967.post-47094651973508916952014-07-29T11:49:00.000-07:002014-07-29T11:49:00.045-07:00The Dream Catch Series - Featuring Laura Knights<div class="MsoNormal">
<b><span style="font-size: 12.0pt; line-height: 115%;">Dream Catchers <o:p></o:p></span></b></div>
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<b>By LaTasha West<o:p></o:p></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisaS60PPvCjtTxUuOF6ABgAEvzwS45lvxC-xRQDEPtbr77QBo7cj4XTjB8YXvFdsjtFxYSfOTGtnbd7FrjVH8FuoxvvmUxBZaph4B-LqJWk7bcaWto_gXDXNUBGGF_3Exo3kLgSMOyePw/s1600/l+knights.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisaS60PPvCjtTxUuOF6ABgAEvzwS45lvxC-xRQDEPtbr77QBo7cj4XTjB8YXvFdsjtFxYSfOTGtnbd7FrjVH8FuoxvvmUxBZaph4B-LqJWk7bcaWto_gXDXNUBGGF_3Exo3kLgSMOyePw/s1600/l+knights.jpg" width="400" /></a><b> The Dream Catcher series seeks to provide information and real world advice. Over the next few weeks</b><b><br /></b><b>I will share interviews that I have done with ladies who are successfully chasing, following and living their dreams. These women are wives, mothers and business owners who are willing to share a small piece of their journey with you.</b><b><br /></b><b><br /></b><b><br /></b><b>I hope this series encourages, motivates and inspires you to believe.</b><b><br /></b><b><br /></b><b><br /></b><b><br /></b><br />
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<b>This week I chat with Laura E. Knights, Owner of Laura E. Knights Coaching and Consulting</b><b><br /></b><b><br /></b><b><br /></b><b>Here is what Laura has to say:</b><b><br /></b><b><br /></b><b>LaTasha: So, Laura, What makes a good entrepreneur?</b><b><br /></b><b><br /></b><b>Laura: I think it’s critical for an entrepreneur to take risks and to not give up. The definition of entrepreneurship is risk! You can’t just focus on instant gratification because you will give up quickly. You have to have a plan, do the research, and make space for your market to talk back to you about their pains and desires. You have to have what I call “strategic patience” because it takes time to turn over a profit. It’s a fine balance though, because at the same time, an entrepreneur must be assessing their business and their industry at all times for indications of when it may be time to cut their losses, change directions or end a particular endeavor that could cost more than it has the potential to make.</b><b><br /></b><b><br /></b><b><br /></b><b>LaTasha: If you had to pick a skill or trait the each entrepreneur that you know has in common what would it be? Explain.</b><b><br /></b><b><br /></b><b>Laura: They are visionaries. They see possibilities on the blank slate, and they have the courage to put themselves out there and create something new.<br /> </b><b><br /></b><b><br /></b><b>LaTasha: Were you a good or bad employee? Tell me why you believe so.</b><b><br /></b><b><br /></b><b><br /></b><b>Laura: I think I was a good employee, but that was only because I was what you would call an “intrapreneur” in every job I had. Although I was an employee, my role was really to create new things…programs, systems, processes, etc. I’m a strategist by nature, and as long as I can assess, problem solve, and create, I’ll be happy and able to produce great results. Even as an employee, I had the space to be entrepreneurial in my approach to my work. If that characteristic wasn’t present, I think I would have been a horrible employee because I would have gotten bored really quick!</b><b><br /></b><b><br /></b><b><br /></b><b>LaTasha: Who is your business role model? Why did you choose this person?</b><b><br /></b><b><br /></b><b><br /></b><b>Laura: I don’t want to be cliché’, but Oprah and Richard Branson are my business role models. They both have a heart for service, and they give back immensely; however, they are not fearful of taking their brands into new markets and industries. Oprah is a media mogul, but she has the magazine, coffee line at Starbucks, film/theater projects, founded a school, etc. Branson is into music, the airline industry, mobile technology, etc. They have done so many diverse things, and yet still made them fit seamlessly under one strong brand. I'm multi-passionate and I have plans to do so many things, that many may perceive as unrelated, so they really inspire me and give me hope to go for it.</b><b><br /></b><b><br /></b><b><br /></b><b>LaTasha: One last thing, What is the one piece of advice that you would give to someone who is considering entering your industry today?</b><b><br /></b><b><br /></b><b><br /></b><b>Laura: The coaching and consulting industry has blown up in recent years. Part of that is due to low barriers to entry. Anyone can wake up and call himself or herself a coach or consultant these days. Many would say the market is becoming saturated. My advice would be to really do some self-assessment to see what makes your services different from those around you. Try to develop a really defined niche, instead of just “life coach.” Ask yourself, “What specific result do I help people achieve? What is my unique approach to help them achieve that result?” Once you have a clear response that is supported by the outcomes and testimonials of the people you are serving, build your marketing messaging around those specific results. You MUST find a way to make yourself standout.</b>
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<b>The Gap</b></div>
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<b>Written by LaTasha West</b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi374FHQpzMxvnCUSa-29rdVU5LYO6pQgGFZpTjC5PH8FxR1wEIZ_hOuMh0-zW5oAt1KRkvk93C1vKjcer31XidDpDgR1WbnF3OBV5LQ2oRfpD7YyWGNjnWxXxyDaFkNXQ8gpPt-Sm7ZGM/s1600/bridging-the-gap1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi374FHQpzMxvnCUSa-29rdVU5LYO6pQgGFZpTjC5PH8FxR1wEIZ_hOuMh0-zW5oAt1KRkvk93C1vKjcer31XidDpDgR1WbnF3OBV5LQ2oRfpD7YyWGNjnWxXxyDaFkNXQ8gpPt-Sm7ZGM/s1600/bridging-the-gap1.jpg" height="320" width="247" /></a></div>
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I had to step in smack in the middle of The Dream Catchers
Series and speak to you all. For those of you who know me, you know that I am
an optimist and a glass half full type of girl. If you don’t know me already,
then now you know. Lately I have been running across some things that have
troubled my spirit and I must address them.<o:p></o:p></div>
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If you are not where you want to be in life, what is
stopping you from getting there? Could
it be your outlook on the situation? Do you not believe, I mean really believe
that you deserve what you want? Are you afraid to chase your dreams or desires
for fear of failure, or worse fear of success? Do you discount yourself and
play small?<o:p></o:p></div>
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I want to tell you that you can exceed the limits that you
are putting on yourself. You must open your mind and believe that you can. I am
a great motivator and inspiration but I cannot make you believe in you. You must
do that. <o:p></o:p></div>
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Why do you not believe in yourself? Have you let someone
else’s opinion of you tarnish your view of YOU? Something I’ve learned, usually
haters are behind you, they are mad because they are not moving forward. Don’t
let their lack of self-esteem tear you down. If these people are in your
circle, YOU NEED A NEW CIRCLE NOW! Leaders, greatness and successful people, want
to see and create other leaders, greatness and successful people. Get around
some people who want to go up in life just like you do!<o:p></o:p></div>
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<b>Are you scared? Fear.</b>
Now tell me what is fear doing for you except holding you hostage? You are
letting fear keep you on the ground when you want to fly? Fear is keeping you
in an apartment when you want a house? Fear is keeping you in a bad relationship,
when you want to be happy. Fear is keeping you as an employee when you want to
be a BOSS. Now tell me who is winning, you or fear?<o:p></o:p></div>
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Maybe you don’t even
know what you want. If this is you, then you need to spend some time with your
thoughts. You need to learn you. Think about what made you happy before you got
to the place where you are now. Think about when you were 5 or 10 or even 16
years old, what did you want your future to hold then? How did you see yourself
happy?<o:p></o:p></div>
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For a few minutes, stopping worrying about everything and
everyone else, stop worrying about external circumstances and focus on you.<o:p></o:p></div>
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“You cannot be what you cannot see”- get clear on what you
want.<o:p></o:p></div>
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My question for you is, what is in the gap between where you
are and where you want to be, and what are you going to do about it?<o:p></o:p></div>
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<b><i>LaTasha West is the CEO of He Business Consulting, The Founder of The Next 100 project, a Success Strategist and a Certified Business Development Coach.</i></b></div>
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<b><i>To learn more visit, www.herbusinessmag.com or www.livethedreamtour.com</i></b></div>
Anonymoushttp://www.blogger.com/profile/10950068086143079054noreply@blogger.com0tag:blogger.com,1999:blog-3731800623837392967.post-2216861723971462532014-07-22T00:00:00.000-07:002014-07-22T00:00:00.712-07:00The Dream Catcher Series- Featuring Brandi Davis<div class="MsoNormal">
By LaTasha West<o:p></o:p></div>
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<b><i>The
Dream Catcher </i></b>series seeks to provide information and real world advice. Over
the next few weeks I will share interviews that I have done with ladies who are
successfully chasing, following and living their dreams. These women are wives, mothers and business
owners who are willing to share a small piece of their journey with you. <br />
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I hope this series encourages, motivates and inspires you to
believe. <o:p></o:p></div>
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This week I chat with <b>Brandi Davis</b>, <b>CEO Livery of Love LTD</b><o:p></o:p></div>
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Here is what Brandi has to say:<o:p></o:p></div>
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<b>LaTasha:</b> Tell me about the pressures and stresses that you have endured as an entrepreneur. <br /><br /><br /><b>Brandi</b>: As an entrepreneur there is constant pressure for time management. Stay abreast of the latest social media trends. Looking good, and being in several different places at one time. <br /><br />Right now I’m dealing with hiring decent employees and working to branch into other money making projects. <br /><br /><b>LaTasha</b>: How did you learn to deal with the stresses, what strategies do you use? <br /><br /><br /><b>Brandi:</b> I am still learning everyday. I pray often and make a lot of lists. I set daily goals and stay focused on the list for the day and work hard not to stray from those goals to stay on task.<br /><br /><b>LaTasha</b>: How long have you been in business?<br /><br /><b>Brandi:</b> 3 years. <br /><br /><b>LaTasha</b>: What changes have you made since you started this particular business and why did you make that change? <br /><br /><br /><b>Brandi:</b> Changes as far as??? Personally, I take less crap from people. I am more compassionate for company’s big box and small business. <br /><br />Professionally, I listen more to everyone and anyone whether they have a business or are respected or not. I can learn from anyone and everyone. Chew the meat and spit out the bone. Some people are great examples of what not to do as well as what to do. <br /><br /><br /><b>LaTasha:</b> What would you say was the toughest call that you have been asked to make on your entrepreneurship journey?<br /><br /><b>Brandi:</b> Staying an entrepreneur. The longer you’re in the bigger the difficulties. More people to manage, more clients to handle, more liabilities. Somedays you just want to do a specific job and go home like normal people. Then you remember that you’re not normal. I wasn’t called to be average I was called to be awesome. I pray and keep pushing.<br /><br /><br /><br /><b><i>For more information on Brandi or Livery of Love visit <a href="http://www.liveryoflove.com/">http://www.liveryoflove.com</a></i></b><br /><br /><br /><br /><b><i>Brandi is just one of the many amazing women who are living and catching their dreams! The Dream Catcher blog series is just one component of our mission to inspire YOU to chase and live YOUR dream. <br /><br />We invite you to join us on this life changing journey! For more information on the Live the Dream Symposium Tour or Radio Show visit www.livethedreamtour.com</i></b><br /><br /><div style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13px; line-height: 17.940000534057617px; margin-top: 10px; white-space: pre-wrap;">
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Anonymoushttp://www.blogger.com/profile/10950068086143079054noreply@blogger.com0tag:blogger.com,1999:blog-3731800623837392967.post-79526950518690656522014-07-15T02:00:00.000-07:002014-07-15T02:00:00.041-07:00The Dream Catcher Series- Featuring Priscilla Williams<div class="MsoNormal">
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By LaTasha West<o:p></o:p></div>
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The
Dream Catcher series seeks to provide information and real world advice. Over
the next few weeks I will share interviews that I have done with ladies who are
successfully chasing, following and living their dreams. These women are wives, mothers and business
owners who are willing to share a small piece of their journey with you. <o:p></o:p></div>
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<br /></div>
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I hope this series encourages, motivates and inspires you to
believe. <o:p></o:p></div>
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This week I chat with <b>Priscilla Williams R N</b>,<b> of PriscillaQWilliams.com</b><o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUXpVTyV0uIaWhqMfGCSHrmpHnRAoT24mGZdN3U9L6oSepK8XQl5ZfqVSRkjlqSKFQIFgnmqSMrfIpbZb_YFDUlwmzn8xAZ3mVTEFb9dmzHR21l-ul3sVdHo1OM4Xm1ZZI9ewaI1QXrWg/s1600/pwill.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUXpVTyV0uIaWhqMfGCSHrmpHnRAoT24mGZdN3U9L6oSepK8XQl5ZfqVSRkjlqSKFQIFgnmqSMrfIpbZb_YFDUlwmzn8xAZ3mVTEFb9dmzHR21l-ul3sVdHo1OM4Xm1ZZI9ewaI1QXrWg/s1600/pwill.JPG" height="320" width="212" /></a></div>
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Here is what Priscilla has to say:<o:p></o:p></div>
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<!--[if !supportLists]--><b>1 </b><span style="font-size: 9px;"> </span><b><span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;">LaTasha: Tell me how you came up with your business
idea? Was this something that you have always dreamed of doing? </span></b></div>
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<span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;"><b> Priscilla: </b><b style="text-indent: -0.25in;">When I first started my first business, it was a nonprofit to
provide resources and educate cancer patient of color particularly. I was
working at the cancer center in downtown Chicago giving chemotherapy and I saw
a need for individuals who didn’t have the knowledge of cancer or how to take
care of themselves or family. I joined forces with Mrs. Mary Mitchell, of the
Chicago Sun times and we held breast cancer awareness programs to educate the
community. After a few years, I took a
job with a major nationwide pharmacy and I decided to take my business in a
different direction and that’s when I started Priscilla Q. Williams, Inc. This
allowed me to speak and educate about different health issues and to educate on
a broader level including cancer, diabetes, heart disease and many other health
issues. Shortly, after, I started an internet base radio show and I focused on
health, wellness, and women’s empowerment. I have a heart for women and I not
only wanted to educate about their health, but I wanted to empower them to live
their dreams and to go after their goals. This is when people began to reach
out to me for info about entrepreneurship and inquire how I started my
business. This is when I began to have women’s conferences, networking events
and speak about women empowerment. I
always had dreams of having a business when I was a child.</b></span></div>
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<b><span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;">LaTasha: How long did it
take you to actually launch your business after you got hit with the concept?<o:p></o:p></span></b></div>
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<b><span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;"> Priscilla: It took a few months after the idea hit me, I started
reaching out to similar business that provided resources. I would check out
books at the library to learn about nonprofits and I it took a few days for me
to incorporate my business. Once my business was incorporated, I began to make
business cards, I purchased a website, and I began to meet with key people who
would help me get started. This was all done in less in 6 month time frame. <o:p></o:p></span></b></div>
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<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;">2 LaTasha: <!--[endif]-->Did you earn a profit right away? If not
how long did it take you?<o:p></o:p></span></b></div>
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<br /></div>
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<!--[if !supportLists]--><b><span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;">· Priscilla: <!--[endif]-->No, I did not earn a profit right away. I actually did a lot
for free for a long time. I started to make a profit after about 1 year. I did
a lot of consulting through my business. I landed a contract with a company for
2 years through the health department to educate about diabetes and this is
when I really started to bring in a consistent revenue. <o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;">3 LaTasha: <!--[endif]-->What would you say was the best piece of
advice that you were given in business?<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;">· Priscilla: <!--[endif]-->The best advice I was given as an entrepreneur, is to remain
consistent. If you want to be successful in any business you must stay
committed to your business and not give up. Everything might not go as planned,
but you have to be willing to keep working and making connections.<o:p></o:p></span></b></div>
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<br /></div>
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<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;">4 LaTasha: <!--[endif]-->As entrepreneurs, we have millions of
business ideas, what was the craziest one that you had? Did you try to launch
it? How did it turn out?<o:p></o:p></span></b></div>
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<br /></div>
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<b><span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;">Priscilla: I must say I have a lot of business ideas, but they all made
sense. I have a heart for people and so my business mind always deal with
helping others. I think that it is very important to run your ideas by a coach
or a mentor so you can make sure you’re heading in the right direction. </span><o:p></o:p></b></div>
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<b><br /></b></div>
<div class="MsoListParagraphCxSpLast">
<b>To learn more about Priscilla visit</b></div>
<b>Website: <a href="http://www.priscillaqwilliams.com/">www.priscillaqwilliams.com</a><br />www.blogtalkradio/priscillaqwilliams<br />www.facebook.com/pwillia1<br />www.twitter.com/p_williams1</b><br /><br /> <div class="MsoNormal">
<b><span style="color: red;"><br /></span></b></div>
<div class="MsoNoSpacing">
<b>Priscilla is just one
of the many amazing women who are living and catching their dreams! The Dream
Catcher blog series is just one component of our mission to inspire you to
chase and live YOUR dream. We invite you
to join us on this life changing journey! For more information on the Live the
Dream Symposium Tour, Radio show or The Next 100 project visit
www.idefinemysuccess.com<o:p></o:p></b></div>
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</div>
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<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/10950068086143079054noreply@blogger.com0tag:blogger.com,1999:blog-3731800623837392967.post-31402571773128360492014-07-08T02:30:00.000-07:002014-07-08T02:30:00.723-07:00The Dream Catcher Series- Featuring Summer Alexander<div class="MsoNormal">
By LaTasha West<o:p></o:p></div>
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<br /></div>
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<br /></div>
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<br /></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCXWQ-OU1W7cMAzxW8-WptFE_5kIdbEg4BTZCi84zogXdcNrxcxd30ANWv5VjBFcCAo5obYvODu4lpDoR4OId5NkDZVNl8HKRKQW2IyUwfwZBFRrOoQYbv6RBTPPvjW7QnXIH2adAfFYE/s1600/summer+pic.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCXWQ-OU1W7cMAzxW8-WptFE_5kIdbEg4BTZCi84zogXdcNrxcxd30ANWv5VjBFcCAo5obYvODu4lpDoR4OId5NkDZVNl8HKRKQW2IyUwfwZBFRrOoQYbv6RBTPPvjW7QnXIH2adAfFYE/s1600/summer+pic.jpg" height="320" width="320" /></a></div>
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<b>The
Dream Catcher</b> series seeks to provide information and real world advice. Over
the next few weeks I will share interviews that I have done with ladies who are
successfully chasing, following and living their dreams. These women are wives, mothers, business
owners and DREAM CATCHERS who are willing to share a small piece of their journey with you. <o:p></o:p></div>
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<br /></div>
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I hope this series encourages, motivates and inspires you to
believe. <o:p></o:p></div>
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<br /></div>
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This week I chat with <b>Summer
Alexander</b>, <b>CEO of Summer Alexander
Research, Inc. </b><o:p></o:p></div>
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<br /></div>
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Here is what Summer has to say:<o:p></o:p></div>
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<b><br /></b></div>
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<b><span style="color: #6fa8dc;">LaTasha</span>:
Summer, how long have you been in business now? <o:p></o:p></b></div>
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<b><br /></b></div>
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<b><span style="color: #6fa8dc;">Summer</span>:
3 years!!<o:p></o:p></b></div>
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<b><br /></b></div>
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<b><span style="color: #6fa8dc;">LaTasha</span>:
What, if anything would you change about your journey in business?<o:p></o:p></b></div>
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<b><br /></b></div>
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<b><span style="color: #6fa8dc;">Summer</span>:
Honestly there isn’t anything I would
change – even the months with no clients, the days I felt like giving up and
the many, many tears I shed. I’ve come to understand that every little thing
I’ve experienced has been a necessary step on the path to get me to exactly
where I am today. <o:p></o:p></b></div>
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<b><br /></b></div>
<div class="MsoNormal">
<b><span style="color: #6fa8dc;">LaTasha</span>:
What was the biggest misconception that you had about working for yourself?<o:p></o:p></b></div>
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<b><br /></b></div>
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<b><span style="color: #6fa8dc;">Summer</span>:
That I would have more time! While I do have flexibility with my time, I am
always in CEO mode. When I worked a job, at the end of the work day once I
walked out the door I didn’t think about it again. With my business there
always seems to be more to do, another idea to implement, one more email to
send, etc…<o:p></o:p></b></div>
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<b><br /></b></div>
<div class="MsoNormal">
<b><span style="color: #6fa8dc;">LaTasha</span>:
Were you born an entrepreneur or did you become one? Explain.<o:p></o:p></b></div>
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<b><br /></b></div>
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<b><span style="color: #6fa8dc;">Summer</span>:
I was definitely born to be an entrepreneur but didn’t always know it. I had a
“good job” working with people I loved and making “good money” but I found
myself unhappy – restless even. I didn’t know why. After 7 years I was
downsized and found myself unemployed for the first time since I started
working at 16 years old. Initially I loved the freedom of not punching a clock
but there was always this inner nudge pushing me to do more. Turns out that
nudge was trying to tell me I had so much more work to do in the world but not
for someone else.<o:p></o:p></b></div>
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<br /></div>
<div class="MsoNormal">
<b><span style="color: #6fa8dc;">LaTasha</span>:
If you taught a class on entrepreneurship what would you name the class and
why?</b></div>
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<b><br /></b></div>
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<b><span style="color: #6fa8dc;">Summer</span>:
</b>I’ve
learned that no matter what business you are in, you are in the business of
marketing which is why I teach entrepreneurs how to market their businesses
effectively in my Effortless Marketing Bootcamp. What I love about this
training is that I have a chance to not only work with the group as a whole but
to talk monthly with each entrepreneur individually over the course of 6
months. So often we sign up for programs and trainings but never take the
action necessary to actually achieve the results. I named my program the
Effortless Marketing Bootcamp because I’ve taken the effort of taking action
away by holding you personally accountable.<b>
<o:p></o:p></b></div>
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<br /></div>
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<u><b>Summer’s Business</b><o:p></o:p></u></div>
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o:title=""/>
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</v:shape><![endif]--><!--[if !vml]--><!--[endif]--><span style="color: #262626; font-family: "Arial","sans-serif"; font-size: 11.5pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";">Summer Alexander is an
award winning Market Research professional with a passion for making data and
analytics understandable for business owners. </span><span style="color: #262626; font-family: "Arial","sans-serif"; font-size: 10.5pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #262626; font-family: "Arial","sans-serif"; font-size: 11.5pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><br />
After working 7 years as a Network Engineer for AT&T, Summer took the
knowledge and skills she learned in the corporate workspace and paired them
with a formal education in marketing to partner with small business owners and
help them grow strategically.</span><span style="color: #262626; font-family: "Arial","sans-serif"; font-size: 10.5pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #262626; font-family: "Arial","sans-serif"; font-size: 11.5pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><br />
Summer learned first-hand what it takes to grow a company while working for the
owner of a multi-million dollar small business. She helped fund the production,
marketing and distribution of products by researching and presenting key market
information to private investors which helped to raise over $300,000 in capital
for the company. As the marketing manager Summer was also responsible for plan
development and execution of all marketing and advertising activities for the
company. </span><span style="color: #262626; font-family: "Arial","sans-serif"; font-size: 10.5pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #262626; font-family: "Arial","sans-serif"; font-size: 11.5pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><br />
Now the driving force behind her own company Summer has been featured in </span><span style="font-family: "Arial","sans-serif"; font-size: 11.5pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";">Black
Enterprise</span><span style="color: #262626; font-family: "Arial","sans-serif"; font-size: 11.5pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";">
and has had the pleasure of working with clients such as Pace Suburban Bus
Company, IL Department of Veterans Affairs, and was hired as the Marketing
Director for the 20th anniversary of the Black Women's Expo and directly
contributed to attracting more than 30,000 attendees over the 3 day
weekend. </span><span style="color: #262626; font-family: "Arial","sans-serif"; font-size: 10.5pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #262626; font-family: "Arial","sans-serif"; font-size: 11.5pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><br />
In addition to developing strategic marketing plans for companies throughout
the US, Summer is also a professional speaker and an Amazon #1 Best Selling
Author of </span><span style="font-family: "Arial","sans-serif"; font-size: 11.5pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";">The Little Book
of BIG Marketing Ideas</span><span style="color: #262626; font-family: "Arial","sans-serif"; font-size: 11.5pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"> and the September 2014 release Effortless Success: How to grow
your business without hard work, struggle and sacrifice. As professional
speaker and trainer, she has helped hundreds of entrepreneurs through her
practical yet motivational marketing bootcamps and workshops.</span><span style="color: #262626; font-family: "Arial","sans-serif"; font-size: 10.5pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #262626; font-family: "Arial","sans-serif"; font-size: 11.5pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><br />
With a personal motto of “<i>Doing what I say I will do, when I say I will do
it</i>,” Summer is recognized by clients as providing prompt, accurate and
reliable market insights to help increase client attraction and profits for
small businesses. </span><span style="color: #262626; font-family: "Arial","sans-serif"; font-size: 10.5pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNoSpacing">
<i>Learn more about
Summer when you download her free recording Break the 7 Mindset Blocks Keeping
Your From Earning More In Your Business:<o:p></o:p></i></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<i>Website www.MarketingMoneyMindset.com<o:p></o:p></i></div>
<div class="MsoNoSpacing">
<i>https://www.facebook.com/SummerAlexanderResearch<o:p></o:p></i></div>
<div class="MsoNoSpacing">
<i>Twitter handle
https:// twitter.com/SummersResearch</i><b><o:p></o:p></b></div>
<div class="MsoNoSpacing">
<br /></div>
<br />
<div class="MsoNoSpacing">
<b><i>Summer is just one
of the many amazing women who are catching and living their dreams! </i></b><br />
<b><i><br /></i></b>
<b><i>The Dream
Catcher blog series is just one component of our mission to inspire you to
chase and live YOUR dream. We invite you
to join us on this life changing journey! For more information on the Live the
Dream Symposium Tour, Radio show or The Next 100 project visit
www.idefinemysuccess.com</i><o:p></o:p></b></div>
Anonymoushttp://www.blogger.com/profile/10950068086143079054noreply@blogger.com0tag:blogger.com,1999:blog-3731800623837392967.post-3925099184264255472014-06-24T11:28:00.001-07:002014-06-24T11:28:33.715-07:00Stop wishing and make it happen!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjul0spSUw4WeVoh_67db0zt3vfBRfLCfhXh5Lwjd7jfBgG6KTObO28D00P4kYSM72Tbv7XsPZNTwakHxwQ37NkUttXrNl4simfcgOvBJeIKgabPnHWMwYvp5G8A4g-ZW6ikB57qRUtWOg/s1600/Wish1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjul0spSUw4WeVoh_67db0zt3vfBRfLCfhXh5Lwjd7jfBgG6KTObO28D00P4kYSM72Tbv7XsPZNTwakHxwQ37NkUttXrNl4simfcgOvBJeIKgabPnHWMwYvp5G8A4g-ZW6ikB57qRUtWOg/s1600/Wish1.jpg" height="196" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<b><i>Maybe you made a wish.........</i></b></div>
<div class="separator" style="clear: both; text-align: center;">
<b><i><br /></i></b></div>
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<i>Setting goals incorrectly can be similar to riding a
stationary bike. You are pedaling and pedaling, moving and moving yet you are
getting nowhere. This can be
frustrating, discouraging and even somewhat intimidating. Studies show that people fail to achieve the
goals that they have set for themselves because they are going about it all
wrong.<o:p></o:p></i></div>
<div class="MsoNormal">
<i><br /></i></div>
<div class="MsoNormal">
<i>Did you know that there is a correct and an incorrect way to
set your goals? If you are like the vast majority of people you probably
thought something like this: “I’ll say what I want and then I work to make it
happen”. Sounds easy enough right? Wrong! Setting goals requires some thought.
Not only should you be specific in what you are trying to do, you also need to
have a plan to get there.<o:p></o:p></i></div>
<div class="MsoNormal">
<i><br /></i></div>
<div class="MsoNormal">
<i>Some people think that they are setting goals when in fact
they are actually making wishes. Do you know the difference?<o:p></o:p></i></div>
<div class="MsoNormal">
<i><br /></i></div>
<div class="MsoNormal">
<i>Have you been trying to lose weight for an extended period
of time now?<o:p></o:p></i></div>
<div class="MsoNormal">
<i><br /></i></div>
<div class="MsoNormal">
<i>You want to earn more money in your career yet it hasn’t
happened for you?<o:p></o:p></i></div>
<div class="MsoNormal">
<i><br /></i></div>
<div class="MsoNormal">
<i>Can’t seem to find the love that you are looking for?<o:p></o:p></i></div>
<div class="MsoNormal">
<i><br /></i></div>
<div class="MsoNormal">
<i>Having trouble building your savings account?<o:p></o:p></i></div>
<div class="MsoNormal">
<i><br /></i></div>
<div class="MsoNormal">
<i>Business not growing like you thought it would?<o:p></o:p></i></div>
<div class="MsoNormal">
<i><br /></i></div>
<div class="MsoNormal">
<i>If you can answer yes to either of those or have a similar
situation, it’s probably because you made a wish for those things to happen and
you have not made them a goal.<o:p></o:p></i></div>
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<i><br /></i></div>
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<i>I highly suggest that you take part in the Vision Seeker Series! I'll help you stop wishing and make it happen!</i></div>
<br />
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<i><br /></i></div>
<div class="MsoNormal">
<i>Join me for a complimentary strategy call June 26th where we will discuss proper techniques and strategies to
set goals correctly and achieve them! <a href="http://www.herbusinessmag.com/Events.html" target="_blank">Click here to register</a> for the 6/26 FREE
session!</i><o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/10950068086143079054noreply@blogger.com0tag:blogger.com,1999:blog-3731800623837392967.post-73472703873119296912014-06-12T12:45:00.000-07:002014-06-12T12:45:16.468-07:00Watch out, this could kill you!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRvZvlpXoMIIJ-kuQnx5wTB1sMYeyTsbVwGcIuoEws82YT8cJ7nL_xKLEH8KnB-F4BdS3NBsUdhOUB1Q4S5o53Ufgz_H99CSrswHed_8A5RWkTXeJmr8TjzjMOmdYKeAzgcDIOlpbpTuc/s1600/ID-100214057.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRvZvlpXoMIIJ-kuQnx5wTB1sMYeyTsbVwGcIuoEws82YT8cJ7nL_xKLEH8KnB-F4BdS3NBsUdhOUB1Q4S5o53Ufgz_H99CSrswHed_8A5RWkTXeJmr8TjzjMOmdYKeAzgcDIOlpbpTuc/s1600/ID-100214057.jpg" height="240" width="320" /></a></div>
<h2>
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<b>Are you a procrastinator?<o:p></o:p></b></div>
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<br /></div>
<span style="font-size: small;">
I was in Mc Donald's, I'm sure that you are familiar with their menu: burgers,
fries, chicken sandwich, filet o fish. That pretty much sums up the options.
The menu has remained consistent for about the last 20 or so years, but for
some reason the person ahead of me just could not decide what to order.<br /><br />
</span><br />
<span style="font-size: small;">Is that you? Does it take you an extended period of time to make a
seemingly simple decision?<br />
Are you the person who needs to weigh the pros and cons and then weigh the pros
and cons of the pros and cons?<br /><br />
</span><br />
<span style="font-size: small;">This process is somewhat acceptable when making a life altering decision,
however if you are doing this before you decide on something as simple as what
to wear for dinner, chances are you are a procrastinator.<br /><br />
</span><br />
<span style="font-size: small;">Procrastination is a form or fear and lack of confidence which will quickly
kill your dreams and plans.<br /><br />
</span><br />
<span style="font-size: small;">Normally people think procrastination is putting off doing something until a
later time, which is true, however procrastination can take on many different
forms.<br /><br />
</span><br />
<span style="font-size: small;">Here are some the most common ways people procrastinate:<br />
-Always busy but getting nothing accomplished. You have 4 open projects, yet
it's been 3 months and have not launched one. You are self sabotaging. Focus
& complete a task.<br /><br />
</span><br />
<span style="font-size: small;">-You have to look at all of the possible outcomes, every one that you can think
of, before you decide. News flash, nothing is foolproof, you might still get it
wrong. Stop thinking & move. If you make a mistake learn from it and start
again.<br /><br />
</span><br />
<span style="font-size: small;">-You need more research. How long do you need to study the market? By the
time you decide to jump in the trend will have moved on without you. Trust
yourself. If you are wrong, see above.<br /><br />
</span><br />
<span style="font-size: small;">-It's just not the right time. Well tell me this, when is the right time? I'll
wait for an answer. Exactly! There is no perfect time. Never has been. Never
will be. Stop waiting & move before you miss your moment.<br /><br />
</span><br />
<span style="font-size: small;">The state of indecision will not only drive you crazy it will stifle your
growth.To be successful you will have to take some risk. You are intelligent
enough to make a decision. Trust yourself. Move from your gut and go! </span><br />
<o:p></o:p></h2>
Anonymoushttp://www.blogger.com/profile/10950068086143079054noreply@blogger.com0tag:blogger.com,1999:blog-3731800623837392967.post-52927445672124657172014-06-05T18:04:00.000-07:002014-06-05T18:04:01.362-07:00What to consider before you Fire Your Boss<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsQL-FcLLP_J2ApLXGIWTZhSTgOgaYrzKnMEH273g9ejObc2fPiQEAQyGMzhIypSAYH6lD-fC0btovDHPmQIOhIOB6yNrlAej-PAs20XNwDdE17Chuv1pA8Q5AO449YDZLp-kzcG9zZ8M/s1600/fireboss.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsQL-FcLLP_J2ApLXGIWTZhSTgOgaYrzKnMEH273g9ejObc2fPiQEAQyGMzhIypSAYH6lD-fC0btovDHPmQIOhIOB6yNrlAej-PAs20XNwDdE17Chuv1pA8Q5AO449YDZLp-kzcG9zZ8M/s1600/fireboss.jpg" height="205" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<b>What you better know before you quit your job</b></div>
<div class="separator" style="clear: both; text-align: center;">
By LaTasha West</div>
<br />
<div class="MsoNormal">
The day I fired my boss I felt like King of the jungle, all
banging on my chest, head up high and proud! The last time I left my job,
actually left my last job for the last time it was surprisingly emotional. I felt
nervous yet empowered and ready to take on the world! It was my time, time for me to run the show!
Yes!!! Finally I was out on my own.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
After the euphoria wore off then I was like a deer in headlights
thinking ut oh what do I do now? I hit a few
bumps in the road, made some mistakes, cried some tears, and cursed myself and
possibly a few clients. I searched under a few rocks to find some PAYING
clients, wondered what happened to all those people that I thought would buy
from me and even wait for it thought about giving up and getting another job (but only
for a few minutes). Am I in your backyard yet?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Yep we’ve all been there; the key to it is not to stay there.
Most start up companies take time to get off the ground. You will bump your head
more times than you thought, but that is okay remember it’s just like when you
first learned to walk. You fell a few times but eventually you were able to
walk and then run. Don’t get
discouraged.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Firing your Boss can be the most amazing and life changing
thing you'l ever do. However, you need to make sure that you are clear on what you are doing. Why in the world are you giving up a steady paycheck? make sure you can answer that question.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If you are convinced and set on jumping off of this cliff and building your plane on the way down, </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i>Here a few things to make your journey less painless</i><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
1. <b>Know your WHY</b>. - What is the driving force behind this
adventure? Why are you branching out on your own?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
2. <b>Know your WHAT</b>- What are you looking to do long term?
Prepare your business for the future from day 1, so you don’t end up getting
stuck in a position that you hate.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
3. <b>Know your HOW</b>- How
will you take this idea all the way through completion? How will you deliver
your products or service? How will your support yourself in the slow times?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
4. <b>Know your WHO</b>- Who is your client? Be specific. Who is
your product or service designed for?<o:p></o:p></div>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Knowing your <b>why, what, how and who</b> will provide a solid
foundation on which to build the business of your dreams. Before you fire your
boss, get clear of those things and you’ll be off to a great start. If you have
already fired your boss and are feeling stuck try revisiting the points above
to clarify your strategy and re-find your umph!<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/10950068086143079054noreply@blogger.com0tag:blogger.com,1999:blog-3731800623837392967.post-57026186645796103582014-05-30T14:52:00.002-07:002014-05-30T14:52:57.273-07:00Get your marketing message heard<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5MLofTNtnYzPdkpC4m0i87nrJidEvTsfe4Tc5liY5ma3lWU4Rbr-fipRmnw-b0FXDRDTsX3QYCWgtDv0UBYQ0iC6cXwVBGkCGEaTck_nYKBO84oXB-rqY0CaWAqhMZMJy90OnzqpbPnU/s1600/hard-of-hearing1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5MLofTNtnYzPdkpC4m0i87nrJidEvTsfe4Tc5liY5ma3lWU4Rbr-fipRmnw-b0FXDRDTsX3QYCWgtDv0UBYQ0iC6cXwVBGkCGEaTck_nYKBO84oXB-rqY0CaWAqhMZMJy90OnzqpbPnU/s1600/hard-of-hearing1.jpg" height="256" width="320" /></a></div>
<h2>
<b>Can they hear your message?</b></h2>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
By: LaTasha West</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
You’ve been busy trying to get the phone to ring or to get
clients in the door but no one is calling or stopping by. No one is opening
your emails, reading your blog or responding to your social media posts. You
are starting to get exhausted and frustrated.<br />
<br />
Don’t give up; maybe your
audience can’t hear you.<o:p></o:p></div>
<div class="MsoNormal">
It’s time to switch up your approach or PIVOT as I like to
say. When promoting a product or service, trying to tell a story or just get
someone’s attention you need the audience to hear you. <br />
<br />
That’s marketing-<b><i> marketing is getting your
message heard.</i></b> So how do you do it?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Here are a few points to consider when crafting your
marketing message<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
1. <b>Know exactly who you are talking to</b>. Understanding your
audience will help you craft a message that speaks to them, to their hearts.
People decide with their gut, hearts and emotions. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
2. <b>Meet them where they are</b>. This doesn't necessarily mean
physically, but that might work too. I mean find out what is important to them.
What do they want/need? What are their pain points? If you can present a
solution to a potential client’s specific problem you will get their attention.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
3.<b> Be Personal. </b>Connect with the potential client. Use their
name if you know it, comment on what they were wearing when you met, mention
the place where you met. A personal connection is a great way to start a
conversation.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
4. <b>Speak in a common language</b>. Do not talk over anyone’s
head. Do use big words, or company/industry jargon. Keep it simple so that they
can understand you. Think about how you zone out if someone is using words that
you don’t understand.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
5. <b>Keep it simple</b>. Do not dilute your message with random
facts. Keep the listener focused on what you are presenting, only mention
details relevant to the point that you are making.<o:p></o:p></div>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
6. <b>Bring it all together.</b> After you have delivered you
message, it’s time to drive it home. Remember to remind the listener of their
specific problem that you are solving.
Clearly state that you understand their need and how you will help them.
Talk about your benefit to them.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Try implementing these steps the next time you present your massage and let me know if you see better results!</div>
Anonymoushttp://www.blogger.com/profile/10950068086143079054noreply@blogger.com0tag:blogger.com,1999:blog-3731800623837392967.post-7997801478947106372014-05-21T19:20:00.000-07:002014-05-21T19:20:30.982-07:00Are you the boss of your business or is your business the boss of you?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5h9RH9JCOUF5W1BaGWZbqqeW-nHQwnr81Rpuf-5lEn8b_ergmTCdSno33p7E0V6J3V9Z7GUTwPhOuWPql-hWbjZAaN_s9SP5x4gbVKg9lZGgrPkxz06KlXw1Plu2OG2jBDWUfNR_eJzI/s1600/ID-10089905.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5h9RH9JCOUF5W1BaGWZbqqeW-nHQwnr81Rpuf-5lEn8b_ergmTCdSno33p7E0V6J3V9Z7GUTwPhOuWPql-hWbjZAaN_s9SP5x4gbVKg9lZGgrPkxz06KlXw1Plu2OG2jBDWUfNR_eJzI/s1600/ID-10089905.jpg" height="320" width="189" /></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Are you self-employed or are you a business owner?<o:p></o:p></div>
<div class="MsoNormal">
By LaTasha West</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Do you know the difference in being a business owner and
being self-employed?<o:p></o:p></div>
<div class="MsoNormal">
When you started your company, what was your vision? Are you
achieving that vision?<o:p></o:p></div>
<div class="MsoNormal">
Most entrepreneurs start out as being self-employed and eventually
move into business ownership. However there are some, myself included who get
stuck in the “self-employed” stage. If that is not where you want to be, then
you will become drained, frustrated and feel discouraged and stagnate.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
So how do you know if you are stuck being self-employed when
you want to run a business? Here are a few signs to let you know that you are
self-employed.</div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="text-indent: -0.25in;"><span style="font-size: 9px;"> </span>If your business can’t run without you</span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->If you are actually the person making the
product or providing the service<o:p></o:p></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->If you don’t work, then you don’t get paid <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If this is you, you are most likely self-employed; you
created a job for yourself!<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Now if that was not your plan and you would like to have
more time, more flexibility and greater earning power it’s time to discover how
to go from being self-employed to being a business owner.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Here are a few steps to get you started<o:p></o:p></div>
<div class="MsoNormal">
1. Determine what processes in your business can be
automated<o:p></o:p></div>
<div class="MsoNormal">
2. Hire some help, even if it’s only contract or part time<o:p></o:p></div>
<div class="MsoNormal">
3. Create a passive income stream<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Can you see the difference between being self-employed and
owning a business? Those who are self-employed work “in” their business, those
who are business owners work “on” their businesses.<o:p></o:p></div>
<br />
<div class="MsoNormal">
If you are not where you want to be, don’t fret, start
making changes!<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/10950068086143079054noreply@blogger.com0tag:blogger.com,1999:blog-3731800623837392967.post-7194006422307586182014-05-07T19:39:00.000-07:002014-05-07T19:39:25.650-07:00Staying focused on your focus<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOz3yPJmxYMhYtmtzlVyVVg-g-62Muoc2awRBdj8WPcbXxFjdF4MbVR73DxMYJlRMEJi-SOlQRtkdI1pdM6DGp5kn8S1g5IRclSlhXiTB2V3RgvCN1nRJtjFjxgGQ0nJhI__Xz5JP4tLs/s1600/ID-100128285.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOz3yPJmxYMhYtmtzlVyVVg-g-62Muoc2awRBdj8WPcbXxFjdF4MbVR73DxMYJlRMEJi-SOlQRtkdI1pdM6DGp5kn8S1g5IRclSlhXiTB2V3RgvCN1nRJtjFjxgGQ0nJhI__Xz5JP4tLs/s1600/ID-100128285.jpg" height="320" width="229" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 13.333333969116211px; line-height: 20.799999237060547px; text-align: start;">"Image courtesy of Michal Marcol/ FreeDigitalPhotos.net".</span></td></tr>
</tbody></table>
<div class="MsoNormal">
Staying focused on your focus<o:p></o:p></div>
<div class="MsoNormal">
By: LaTasha West</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If you are anything like me or like most creative minds you
have at minimum 10 new ideas a week. The super hero in you tells you that you
can do each and every idea that comes into your head, but I have to share a
secret with you. That’s not the best idea. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Trying to do too many projects at once can cause you to be
overwhelmed and you may get burned out. Believe me when I say I know, I have
found myself working like a mouse on a wheel trying to get 6 projects launched
at basically the same time. It was terrible and quite honestly I was working,
working, working and getting nowhere. You have to decide what to work on now
and which brilliant ideas to put in your “later folder”. The later folder is
your friend, use it. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
How do you decide where to put your focus? I’m glad you
asked. This depends on your long term goal. For example if your goal is to make
money soon, then you want to work on the project that is most likely to bring
in revenue quickly. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Once you have set your BIG goal then you should tackle it
one piece at a time. Take your BIG GOAL , break it into medium goals, break
those in to small goals and then break those into micro goals. By doing this
you will reduce your chances of being overwhelmed and loosing focus or giving
up all together. This helps you FOCUS on your FOCUS. As you check items off your list you will feel accomplished.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Your focus plan may look something like this.<o:p></o:p></div>
<div class="MsoNormal">
BIG GOAL: Host graduation party June 6th<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Medium Goals: Find venue, caterer, and DJ and book them by
May 1st<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Small Goals: Call 4 venues for pricing and availability by
Thursday<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Micro Goals: Monday make a list of 10 possible venues,
caterers and DJs<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Make sense? By breaking each task down, into smaller
quantified goals with a due date you now have focus. As you complete your micro
goals, you are now set up to complete your small goals and so on.<o:p></o:p></div>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Now you try!<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/10950068086143079054noreply@blogger.com0tag:blogger.com,1999:blog-3731800623837392967.post-72574457484428100792014-03-31T16:38:00.001-07:002014-03-31T16:38:30.043-07:00Turn off the noise!<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6g_HgbjTyZbvjH7gf6uY2_MDrZ6k_TijJP595vgiclSNk-qL4CrkqICveR2g2jRgHypKwXE4VIbeX02FrA14uUREBE_utdhPFHX7rZt_WvIlzV5ljBR1lUJgID4bvDryD5U9z2ioat5Q/s1600/ID-10076826.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6g_HgbjTyZbvjH7gf6uY2_MDrZ6k_TijJP595vgiclSNk-qL4CrkqICveR2g2jRgHypKwXE4VIbeX02FrA14uUREBE_utdhPFHX7rZt_WvIlzV5ljBR1lUJgID4bvDryD5U9z2ioat5Q/s1600/ID-10076826.jpg" height="212" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 13.333333969116211px; line-height: 20.799999237060547px; text-align: start;">"Image courtesy of imagertmajestic</span><span style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 13.333333969116211px; line-height: 20.799999237060547px; text-align: start;"> /FreeDigitalPhotos.net".</span></td></tr>
</tbody></table>
<div class="MsoNormal">
<b>Turn off the noise</b><o:p></o:p></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
<b>By: LaTasha West</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Distractions are everywhere; around every corner there is
something to keep you from doing what you need to do. I find that we spin our wheels doing several
things and get nothing done. It’s time to turn off the noise in your head and
in your life.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
We must work on being intentional.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Is Facebook, Twitter or Pinterest
helping you get closer to your goals? If not, then it’s not a priority it’s
noise! TURN IT OFF!</div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Are the Real Housewives of whatever city paying you? It’s
not? Guess what…it’s noise! TURN IT OFF!<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Still working on the website and logo yourself? How is that
coming? Clients calling you yet? No? You guessed it,, that is just another form
of noise. Hire a professional so that you can work on your business. Turn off
the noise!<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Giving away your time and energy for free? Does this benefit
you in anyway? If not…IT’S Noise!<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
It’s time to turn off the noise and clear your plate so that
you can focus on where you want to be.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Take a couple hours and silence all of your devices, turn
off all social media, close your email and put up the real or proverbial DO NOT
DISTURB sign.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In this time<o:p></o:p></div>
<div class="MsoNormal">
1. Spend about ten minutes noting your goal for the day. <o:p></o:p></div>
<div class="MsoNormal">
2. Take about 20-30
minutes to figure out what you need to do accomplish this goal<o:p></o:p></div>
<div class="MsoNormal">
3. Spend the remaining time doing the items you have listed
from step 2<o:p></o:p></div>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Trust me you will be able to get much more done this way.
Try it and let me know how it works!<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/10950068086143079054noreply@blogger.com0tag:blogger.com,1999:blog-3731800623837392967.post-63747514873694236662014-03-06T21:58:00.001-08:002014-03-06T21:58:39.352-08:00The *ish that keeps me up at night<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjY0tDRllH9aFEaugC93P2uvbGvFMU89QAouEkVLMa4CsjI9Q3CMMflDlY7MfpC1tpklRAgwD-f4QhQPZramMjitI8eVXRscV0FCte0T_VOG38GNwx3wehLx4BO3G6FBCWF3IjkxlT9pow/s1600/brain.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjY0tDRllH9aFEaugC93P2uvbGvFMU89QAouEkVLMa4CsjI9Q3CMMflDlY7MfpC1tpklRAgwD-f4QhQPZramMjitI8eVXRscV0FCte0T_VOG38GNwx3wehLx4BO3G6FBCWF3IjkxlT9pow/s1600/brain.jpg" height="223" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="MsoNormal">
Since it’s after midnight and yet again I can’t sleep this
week’s blog will talk about what keeps me up at night. Usually when I can’t sleep it because there
is something on my mind, more often than not it’s an idea for a business.
Seriously I get at least one great business idea a week. I wonder if anyone
else can relate to this. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The problem here is that once these ideas get in my head I
have to map them out. I cannot rest until I formulate an entire business
concept, a color scheme, logo and strategy to take this business idea from
dream to reality. I go through this full
process at least 2x per month-honestly. If someone was to get a hold of one of
my notebooks, they could make themselves quite rich. Of course I am not able to
birth each and every idea that I come up with, and that is the ish that keeps
me up at night.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
That is passion; I have a passion to create businesses! God
has given me the creative talent to clearly visualize concepts and map out
businesses. Sometimes I find myself asking God to please turn this off, make it
go away, but week after week it continues to happen. I've finally accepted that this is my walk, my
walk is to create legacy, not just for my family but for the families of the
clients that I touch as well. <o:p></o:p></div>
<div class="separator" style="clear: both;">
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
My creative thinking is meant to be a blessing to those who
I encounter on my way. Developing strategy and creating business blueprints is
the stuff that keeps me up at night. What keeps you up?<o:p></o:p></div>
<br />Anonymoushttp://www.blogger.com/profile/10950068086143079054noreply@blogger.com0tag:blogger.com,1999:blog-3731800623837392967.post-27797034899887726272014-02-27T10:24:00.002-08:002014-02-27T10:24:54.208-08:00Ipad or notepad<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIJbQZ6Z8BL0NEjqUP15P9kicTe3i5jSdq-wroFT71jrVvyMYQzp_iU1jjNljzi17rKQ_9kUtvR31Ycr71XKtm3Ym55Eo0z8zOKh1tiZ9mRPljp49C9VZYetuBI49H83B7J9ZNLnwq0RI/s1600/ID-10083983.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIJbQZ6Z8BL0NEjqUP15P9kicTe3i5jSdq-wroFT71jrVvyMYQzp_iU1jjNljzi17rKQ_9kUtvR31Ycr71XKtm3Ym55Eo0z8zOKh1tiZ9mRPljp49C9VZYetuBI49H83B7J9ZNLnwq0RI/s1600/ID-10083983.jpg" height="212" width="320" /></a></div>
<div style="text-align: center;">
<span style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 13.333333969116211px; line-height: 20.799999237060547px;"><i>"Image courtesy of bplanet / FreeDigitalPhotos.net".</i></span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 13.333333969116211px; line-height: 20.799999237060547px;"><i><br /></i></span></div>
<div class="MsoNormal">
<b>Are you an Ipad or Notepad?</b><o:p></o:p></div>
<div class="MsoNormal">
By: LaTasha West</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
This blog post is inspired by a client who I love to chat
with, she is completely innovative and yet fiercely traditional at the same
time. This conversation came about because the client had an appointment scheduled and could not locate the information
that she needed to manage her meeting, therefore she called me as a backup. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
During our
conversation she mentioned the reason she couldn't locate the required information
was because her computer was down. Which is why she likes the tried and true
method of having file cabinets and file folders with papers and notes. She
asked did I have client files, I
answered with “I used to do it that way now all of my documentation is done
electronically and stored in the cloud, everything that you do on paper I do on
the internet/computer”.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
This stirred a thought in us both, is one method better than
the other? The answer is Nope! I believe you should do what works for you. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I’m an Ipad, She’s a notepad. Each method had pros and cons.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Her method requires that you are in a specific location to
access your information, which can be limiting if you work on the go.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
My method allows me to access files wherever I can access
the internet, but what happens if I have no internet access?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Nowadays technology is vast and things move really quickly,
people want to be able to move and deliver right away, thus the beauty of the
Ipad. This allows you to record your thoughts in a format that can be forwarded
on without having to rewrite or type them out at a later time.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In defense of the notepad: some people just like to write;
it’s a part of their creative process. Pen and paper helps them to think and
formalize their thoughts. They enjoy flipping
through pages and notes.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Earlier this year, I found that as "techie" as I can be I
still would rather read a good old fashioned book, and turn the pages rather
than listen to an audiobook, or read an ebook. So technically I guess I am a
bit of an Ipad and a notepad.<o:p></o:p></div>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Either way works just fine, it’s a matter of style and
preference, so long as you are productive. Which one are you, an Ipad or
Notepad or a combination of both?<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/10950068086143079054noreply@blogger.com0tag:blogger.com,1999:blog-3731800623837392967.post-87545327124186673682014-02-20T05:53:00.002-08:002014-02-20T05:53:52.991-08:00Spotlight's on you<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj58p_HZFATA0bO7ZFRcfgPTvLq7Kz65x3YtcuoWWJ4vCv6XV8I9Rb0YKP4tgdqYtCLCvPfGaR1OyxjHnugUBFkY0a_IW2j8aq8gJvRu93DRysXOcT002AhRbpWdgaUcr4YhbGYWD2wmI0/s1600/ID-100145003.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj58p_HZFATA0bO7ZFRcfgPTvLq7Kz65x3YtcuoWWJ4vCv6XV8I9Rb0YKP4tgdqYtCLCvPfGaR1OyxjHnugUBFkY0a_IW2j8aq8gJvRu93DRysXOcT002AhRbpWdgaUcr4YhbGYWD2wmI0/s1600/ID-100145003.jpg" height="320" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 13.333333969116211px; line-height: 20.799999237060547px; text-align: start;">"Image courtesy of Stuart Miles/FreeDigitalPhotos.net".</span></td></tr>
</tbody></table>
<br />
<h2>
<b>Are you ready to speak up?</b></h2>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<i>By: LaTasha West</i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If you are networking for business as you should be, there
will come a time when you are in a room of unfamiliar faces. This can be
daunting or it can be exhilarating! No matter how it feels that moment is a
pivotal moment.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
As an entrepreneur we need to get the word out about who we
are and what we do, especially when we are just starting out. This is the whole reason that you attend
networking events right; to see and to be seen.
Great, but are you ready if the spotlight shines on you?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Many times you will have opportunities to talk about your
business by introducing yourself to the people in the room. Did you know <span style="color: cyan;"><b>there
is an art to the introduction</b></span>? <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
What to say and when.
The first thing you want to do when networking is to “see”, spend a few
minutes checking out the room (Sometimes you can do this before you arrive,
with the help of social media.We’ll talk more about another time). As you notice
who is there make a list or mental note of who you want to connect with. If you are a women’s business coach like
myself, you’ll probably want to connect with women in business, if you are selling medical supplies, you may want
to connect with any doctors in the room. Make sense? <b>Be strategic</b>.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Now that you know who you want to talk to, what do you say?
This is your moment, possibly<b> the only chance </b>that you will have to get in
front of this audience you must make it count! Are you ready?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Here’s when a good elevator speech or 30 second speech comes
in handy. If you don’t have an elevator speech use the tips below and create
yours.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
This is the basic<b> layout for an elevator/30 second speech</b>.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>I (verb) (target audience)(what I do) (benefit)</b></div>
<div class="MsoNormal">
Your pitch must also be intriguing and move potential
clients to action.</div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Example:<o:p></o:p></div>
<div class="MsoNormal">
Tiffany the event planners 30 second pitch may look like
this:<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Hello my name is Tiffany; I make clients dreams come true by
creating memorable weddings and other events.
Is there a milestone event that I can make memorable for you?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Tiffany started off with a <b>bold attention grabbing
statement</b>, she explained what she did then she offered to help, all in 30
seconds or less. A simple well-crafted
elevator pitch can lead to make some great connections. Have your pitch ready!<o:p></o:p></div>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Go ahead give it a try. If you are not sure about your pitch
I’d love to help.<a href="mailto:info@latashawest.com" target="_blank"> Click here</a> to shoot me an email with your pitch and I will
offer tips and advice to help make your pitch great!<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/10950068086143079054noreply@blogger.com0tag:blogger.com,1999:blog-3731800623837392967.post-39956776024052190402014-02-12T10:46:00.000-08:002014-02-12T11:23:34.116-08:00The Fab 5<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6uQ4-PjiPDAUjI9iCAaDPGHSioTToNcsktPEUeSZ83SmPF7sEPF0lc-5ETyePWI_v0RmJ6MC7H0Q_VYaiIfyGKSrnI1qd6GZXybGx2crEFV-z12x7Wm4XrXxHR5O-W9RuZKYHl0kSX_c/s1600/ID-10091552.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6uQ4-PjiPDAUjI9iCAaDPGHSioTToNcsktPEUeSZ83SmPF7sEPF0lc-5ETyePWI_v0RmJ6MC7H0Q_VYaiIfyGKSrnI1qd6GZXybGx2crEFV-z12x7Wm4XrXxHR5O-W9RuZKYHl0kSX_c/s1600/ID-10091552.jpg" height="212" width="320" /></a></div>
<div class="MsoNormal" style="text-align: center;">
<i><span style="font-size: x-small;">Image courtesy of: imagerymajestic</span></i><o:p></o:p></div>
<div class="MsoNormal" style="text-align: center;">
<i><span style="font-size: x-small;"><br /></span></i></div>
<div class="MsoNormal" style="text-align: left;">
<i><span style="font-size: x-small;"><br /></span></i></div>
<div class="MsoNormal">
Don’t put all your eggs in one basket. I’m sure this is a
statement that you have heard many many times. It’s so simple yet so
powerful. Visualize yourself back in the
1950s (I know you may not have been born yet, but go with me) you are a young
girl and your parents have sent you to the market to get the families weekly supply
of eggs. You gather up the biggest, brightest eggs and put them in your new
basket, and begin your journey home. Just as you
are strolling along enjoying a nice sunny spring day humming your favorite
song, here comes Bobby. We all know Bobby, the boy who plays entirely
too much! He pushes you and your basket goes flying in the air. Gasp! All
off the eggs fly in the air and then crash to the ground. There goes your family’s
full weeks’ worth of eggs.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If only you had more than one basket you could have possibly
had a few eggs to spare. Look at your
business in this same way. You do not want all of your revenue to come from one
source. What happens if that source dries up? Your income is dead, flat line
and you have to start over. As business women we have to be proactive, forward
thinkers. Any smart business woman should have <b>multiple income sources</b> in her
business. Studies suggest that one woman
should have 3-5 income sources. Do you?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I encourage my clients not only to have 3-5 income sources;
I also strongly suggest that your main business should be able to generate
revenue in <b>5 different ways</b>. Can you think of 5 ways that your business can
make you money?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Let’s look at an example<o:p></o:p></div>
<div class="MsoNormal">
You own a daycare, here are 5 possible revenue streams for
your daycare<o:p></o:p></div>
<div class="MsoNormal">
1. Main source- 9 a-5 p care for children<o:p></o:p></div>
<div class="MsoNormal">
2. Extended before and after care- 6 a-9 a and 5 p-7 p<o:p></o:p></div>
<div class="MsoNormal">
3. Tutoring services<o:p></o:p></div>
<div class="MsoNormal">
4. Spring Break, Winter Break and summer camp for older
siblings of the children you normally care for<o:p></o:p></div>
<div class="MsoNormal">
5. Transportation service- offer to get the children to and
from school or after school activities<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Pow</b>- You have just figured out 5 revenue streams for one
business.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><i>So what is your 5?</i></b><o:p></o:p></div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Need help figuring out your 5, <a href="http://www.herbusinessmag.com/Contact-Us.html" target="_blank">click here</a> to schedule a complimentary
consultation to learn how we can help you make more money!<o:p></o:p><br />
<br />
Written by: LaTasha West, CEO of Her Business Consulting, and a certified small business development coach.<br />
<br />
www.herbusinessmag.com</div>
Anonymoushttp://www.blogger.com/profile/10950068086143079054noreply@blogger.com0tag:blogger.com,1999:blog-3731800623837392967.post-49623790814491859502014-02-05T14:53:00.000-08:002014-02-05T14:53:04.179-08:00You should be in video<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlPeZsZHtOsFqZOJx94cwFTMMuPX-V0d883YCu5bmycSV7tCXLoqSwy1_fgOlfXX2Er1Od7uVROXJxHGZmONrivujWkHaYXm_LghyD9nm3ngpmZlLjwRTbcdfmhBgp9Ld9eRxci9oBtNs/s1600/ID-100149597+(1).jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlPeZsZHtOsFqZOJx94cwFTMMuPX-V0d883YCu5bmycSV7tCXLoqSwy1_fgOlfXX2Er1Od7uVROXJxHGZmONrivujWkHaYXm_LghyD9nm3ngpmZlLjwRTbcdfmhBgp9Ld9eRxci9oBtNs/s1600/ID-100149597+(1).jpg" height="212" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 20.799999237060547px; text-align: start;">"Image courtesy o FreeDigitalPhotos.net".</span></div>
<br />
<div class="MsoNormal">
Well at least your business should. I’m certain that if you
are not hiding under a rock you have at minimum heard of YouTube. Chances are
that you have probably even taken to the site to learn how to do one thing or
another. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
YouTube is the 2<sup>nd</sup> largest search engine next to
Google (which by the way owns YouTube).
In my opinion all small businesses should have a video presence. This will
allow your customers an alternate way to experience your company and could be
also give your company an edge over the competition. It’s a fact that people do
business with those they know, trust and love. YouTube helps to create that
relationship.<o:p></o:p></div>
<div class="MsoNormal">
<i><br /></i></div>
<div class="MsoNormal">
<i>True story- I was
looking to hire a speaker for a workshop, I glanced at each candidates’ YouTube
page to learn a little more about them. By
looking at their videos I was able to see their presentation style, hear them
speak &learn a bit about their personalities. I made my final decision
based on the YouTube presence.<o:p></o:p></i></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%;">Here 10 ways
your company can use YouTube<o:p></o:p></span></div>
<div class="MsoNormal">
1. To introduce the company to the world<o:p></o:p></div>
<div class="MsoNormal">
2. To connect with clients on a more personal level/ build
trust<o:p></o:p></div>
<div class="MsoNormal">
3. To introduce new products, services or team members<o:p></o:p></div>
<div class="MsoNormal">
4. To do damage control, if needed. You can put together a
quick sincere video explaining the situation and have it available within
minutes literally.<o:p></o:p></div>
<div class="MsoNormal">
5. To teach clients how to use products<o:p></o:p></div>
<div class="MsoNormal">
6. To explain “how to do something”<o:p></o:p></div>
<div class="MsoNormal">
7. To present a class<o:p></o:p></div>
<div class="MsoNormal">
8. To make a short video greeting card or newsletter<o:p></o:p></div>
<div class="MsoNormal">
9. To do a video blog<o:p></o:p></div>
<div class="MsoNormal">
10. To market an upcoming event<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I am sure you can think of a few more creative ways to use
this service. One super-duper great thing about YouTube is that it’s FREE! All
you need to get started is a smartphone, YouTube account and a video! Try it out at YouTube.com<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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Visit our YouTube page and subscribe to stay update with the
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***Diamond (commonly referred to as a tip)- If you’d like to
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