Friday, May 30, 2014

Get your marketing message heard

Can they hear your message?

By: LaTasha West

You’ve been busy trying to get the phone to ring or to get clients in the door but no one is calling or stopping by. No one is opening your emails, reading your blog or responding to your social media posts. You are starting to get exhausted and frustrated.

Don’t give up; maybe your audience can’t hear you.
It’s time to switch up your approach or PIVOT as I like to say. When promoting a product or service, trying to tell a story or just get someone’s attention you need the audience to hear you. 

That’s marketing- marketing is getting your message heard. So how do you do it?

Here are a few points to consider when crafting your marketing message

1. Know exactly who you are talking to. Understanding your audience will help you craft a message that speaks to them, to their hearts. People decide with their gut, hearts and emotions.

2. Meet them where they are. This doesn't necessarily mean physically, but that might work too. I mean find out what is important to them. What do they want/need? What are their pain points? If you can present a solution to a potential client’s specific problem you will get their attention.

3. Be Personal. Connect with the potential client. Use their name if you know it, comment on what they were wearing when you met, mention the place where you met. A personal connection is a great way to start a conversation.

4. Speak in a common language. Do not talk over anyone’s head. Do use big words, or company/industry jargon. Keep it simple so that they can understand you. Think about how you zone out if someone is using words that you don’t understand.

5. Keep it simple. Do not dilute your message with random facts. Keep the listener focused on what you are presenting, only mention details relevant to the point that you are making.

6. Bring it all together. After you have delivered you message, it’s time to drive it home. Remember to remind the listener of their specific problem that you are solving.  Clearly state that you understand their need and how you will help them. Talk about your benefit to them.

Try implementing these steps the next time you present your massage and let me know if you see better results!

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