Finding your Lane

Written by: LaTasha West

When you are driving and another car veers over into your space, what do you yell? Most people would probably say something close to “Stay in your lane” followed by a few expletives.  This can be extremely frustrating as the driver is entering a space that is not their own. The same concept applies in life and in business.  You can’t successfully and safely drive in two lanes. We must find our lane so that we can get in it.

When you are in your lane it’s easier to find your groove, your flow, your rhythm. How does one find her lane?

Answering these few questions can help:

1 What do I like to do?

2. What am I an expert in?

3. What is the best way for me to achieve my desired results?

4. What are my strengths?

In addition to the above questions, finding your lane requires focus. Pay attention to you, your goals and watch what’s going on in YOUR lane. Don’t worry what’s happening in the next lane over, just be sure you don’t veer into their lane and that they do not veer into yours.

The *ish that keeps me up at night

Since it’s after midnight and yet again I can’t sleep this week’s blog will talk about what keeps me up at night.  Usually when I can’t sleep it because there is something on my mind, more often than not it’s an idea for a business. Seriously I get at least one great business idea a week. I wonder if anyone else can relate to this. 

The problem here is that once these ideas get in my head I have to map them out. I cannot rest until I formulate an entire business concept, a color scheme, logo and strategy to take this business idea from dream to reality.  I go through this full process at least 2x per month-honestly. If someone was to get a hold of one of my notebooks, they could make themselves quite rich. Of course I am not able to birth each and every idea that I come up with, and that is the ish that keeps me up at night.

That is passion; I have a passion to create businesses! God has given me the creative talent to clearly visualize concepts and map out businesses. Sometimes I find myself asking God to please turn this off, make it go away, but week after week it continues to happen.  I've finally accepted that this is my walk, my walk is to create legacy, not just for my family but for the families of the clients that I touch as well.

My creative thinking is meant to be a blessing to those who I encounter on my way. Developing strategy and creating business blueprints is the stuff that keeps me up at night. What keeps you up?